Advice for Buyers & Sellers
Your Window of Opportunity
Tips for Buying and Selling Your Home
people believe that their home will be sold by the listing
agent. The fact is, most of the time its sold by an
outside agent. While it may be surprising, its not unusual.
Its how the real estate business works.
is not your agents primary job to personally sell your
home. It is her job to cause your home to be sold and to manage
the sale of your home.
is why its important to get the whole real estate community
mobilized in the sale of your home. I do that by marketing
your home effectively with my proven system of coordinating
the sales associates at our firm, plus other companies and
agents in the area into a team. That's how we can tap the
vast pool of local and out of town buyerstheirs and
dont be surprised when your home is shown by other companies.
Thats what I want to happen! The more your home is shown,
the faster it will sell.
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Window of Opportunity
your home first goes on the market, it generates a surge of
activity. Price your home realistically from the start. Don't
test the water with an unrealistically high price and then
think you'll reduce it later! Here's what overpricing your
home can do:
homes in your neighborhood that are priced right look more
can waste the initial surge of buyer interest
Realtors will show an overpriced listing unless they want
to use it to bump up another home
buyers will respond to your ad, no one wants to buy the highest
priced home in the neighborhood
will stay on the market longer, prompting buyers to wonder
why it hasn't sold
can lead to mortgage rejection and appraisals that are far
below the selling price
Giving yourself negotiating room does no good if you have
no one to negotiate with.